







I’m Jo, a Coach, Psychologist, and NLP Practitioner. I help women challenge their limiting self-beliefs so they can pursue their passions and live a life that’s true to who they are.




















I’m Jo, a Psychologist and Coach. I help women challenge their limiting self-beliefs so they can pursue their passions and live a life that’s true to who they are.




Perhaps you’re here because you feel stuck in life and aren’t sure which direction to take? Maybe you know things need to change, but a lack of confidence and self-belief hold you back?
I’ve been where you are. I know what it’s like to want things to be different, only for self-doubt and anxiety to get in the way of change.
Friends and family often have good intentions when they try to help, but sometimes they don’t really understand how we feel and their well-meant comments might make us feel worse.
At times like these, often what we need is support from someone impartial who will stand alongside us as we navigate our way through the change. I’ve had such support and it’s been invaluable to me. That’s why I’m passionate about helping other women who are in a similar position to where I’ve been.








I’m a qualified Coach and a member of the Association of Coaching. I’m also a Chartered and Registered Practitioner Psychologist and NLP Practitioner. I use the knowledge and skills I’ve gained during my psychology and NLP training within my coaching practice.
I’ve worked in the mental health field since 2008, and in a number of settings including rape crisis centres, a bereavement charity, and a national mental health charity supporting people with difficulties such as anxiety, depression, and low self-esteem.
Some women have past experiences which are keeping them stuck in the present. Others want to focus on goals such as working towards a new career, or learning to better navigate relationships with others.
During our coaching sessions, we’ll work collaboratively to help you bring about the changes you wish to make. I believe that you’re the expert of your own experience, and that my role is to help you get clearer on where you want to be in life and how you’ll get there.



My Story
I spent years doubting my self-worth and my abilities. There were things I wanted to do, like apply for jobs or university courses, but my fear and anxiety got in the way. My change in mindset came with my first experience of working with a therapist. I started to recognise that I am worthy and can achieve more if I just have belief in myself and take a few risks.
Since then, I’ve done a lot of self-development work which has helped me identify my self-limiting beliefs, build my confidence, and make changes despite my anxieties. I’ve applied, and been selected, for jobs I wanted. I’ve enrolled on university courses to train in the subjects I’m passionate about. When I first walked into that therapist’s room I never would have thought I’d go on to achieve a doctorate!






One of the biggest lessons I’ve learnt is that we all have a choice. We can choose to allow our beliefs to keep us stuck, or we can choose to continue moving forward in spite of them. Knowing that you have a choice is hugely empowering and can help you to take those first few steps forward.
As cliche as it might sound I’m only human, and I still have moments of self-doubt. However, the difference now is that I recognise when these doubts surface and I can make the decision to move through the fear and anxiety, towards what I want to achieve.
Alongside this, I’m also a big proponent of self-care. I’ve been guilty of thinking that the only way to be productive is to keep pushing and keep working. At times this has left me feeling tired and deflated. I’ve come to realise that making time for self-care is actually what makes me more productive and able to face life’s challenges over the long-term.
One of the ways I practice self-care is by being out in nature. When I’m not working I love getting out into the Staffordshire countryside with my husband and dog, preferably when it’s sunny!











When I was 19 years’ old I read Susan Jeffers’ book ‘Feel The Fear And Do It Anyway’.
It took me a few years to really understand what that meant; however, once I did I learnt that by being brave and doing the things we love, despite our fears and anxieties, we can achieve great things. If we always wait for the fear to pass, we may never do the things we’re dreaming about. Sometimes, you really do have to feel the fear and do it anyway!
Through my own experiences and my work with clients, I’ve learnt that often what holds us back are the limiting beliefs we hold about ourselves, other people, and the world around us.
Our personal beliefs often develop in response to early life experiences and are usually outside of our awareness. Some of these beliefs can be really useful, while others can create self-doubt and keep us stuck.
Once we’re more aware of these limiting beliefs we can begin to challenge them, and reframe how we see ourselves in a way which helps us move forward and live a life which is true to who we are. I believe that if you change your mindset, you really can change your life.










